Decision intelligence for operators & creators

We find the money hiding in your data.

Fixed-fee analytics for manufacturers, distributors, CPG brands and established creators. Your first answers in 7 business days.

Book a free 30-min call See what we solve
6 yrs Fortune 500 analytics 10× the fee, or refunded Read-only data access 1 day reply, always
Six years in analyst roles at HenkelPhilipsUnileverCelestica
01 What we solve

Four places your money leaks. We find them in a week.

01 / 04 Auto
Working capital You're sitting on stock you can't sell, and running out of the stock you can. Cash back off the shelf. We show you which SKUs are quietly holding your cash hostage and which keep costing you sales, then reset safety stock to real demand. You get the number in dollars.
Cost out Nobody can tell you what you actually spend with your top supplier this year. Savings you can go negotiate. One clean view of spend by supplier and category. We surface the price creep and off-contract buying, ranked by what each one is costing you, so you walk into the renewal with leverage.
Time back Your best people lose days every month rebuilding the same spreadsheet by hand. Month-end that runs itself. We automate the stitching so the numbers arrive on schedule, without the copy-paste errors nobody catches until the board asks. Your team goes back to work that actually needs a human.
Visibility Every meeting starts by arguing about whose numbers are right. One number everyone trusts. Throughput, OTIF and cost-to-serve pulled into a single live dashboard your team actually opens, plus three ranked decisions on what to fix first.
Recognize one of these? We'll name the biggest one on a free 30-minute call. Book a free 30-min call

One discipline. Two kinds of client.

Whether you run a supply chain or a channel, the problem is the same: rich in data, starved for signal.

For operators

Operations & Supply-Chain Intelligence

Manufacturers · distributors · CPG · 3PLs · 50 to 500 employees

Your inventory, orders, and spend live in systems that don't talk to each other, and money is leaking somewhere you can't see. We find it, in weeks, on a fixed fee.

  • Inventory & demand planning: free the cash, kill the stockouts
  • Procurement & spend analysis: surface negotiable savings
  • Operations diagnostics & KPI dashboards: one source of truth
  • Reporting automation: get your team's month-end hours back
For creators

Audience & Content Intelligence

YouTube creators & podcasters · 50K+ subscribers

We analyze every comment, sponsor read, and frame across your channel with purpose-built models, then tell you what to build into your next ten uploads.

  • Audience intelligence: what your audience is actually saying
  • Sponsor performance: every read measured against retention
  • Content strategy: hook, pacing & structure, frame-by-frame
  • Live custom dashboards: refreshed, not static
02 Services, in motion

Watch each service work.

Every panel runs live, cycling from the problem to the fix. So you can see what you get before we ever talk.

Primary · the pivot

Operations & Supply-Chain

Budgeted, ROI-provable work for mid-market operators.
01Working capital
Before · cash trapped in excess stock, stockoutsAfter · every SKU right-sized to demand

Inventory & Demand Planning

Find the excess stock tying up cash and the stockout patterns costing sales, then reset safety stock to real demand.

The leak15 to 30% more stock than needed in some SKUs while others run dry.
DeliverCleaner forecasts, right-sized safety stock, a live dashboard.
$$$Working capital freed
from the shelf.
02Cost out
Before · spend scattered, savings hiddenAfter · one view, negotiable savings surfaced

Procurement & Spend Analysis

Consolidate scattered spend into one clean view, surface price creep and maverick buying, quantify what is negotiable.

The leakNo single view of spend by supplier or category.
DeliverA ranked savings list and a supplier-spend dashboard.
↓%Self-funding: finds
more than the fee.
03Visibility
Before · data in three systems, no shared pictureAfter · one live source of truth

Operations Diagnostics & KPI Dashboards

One source of truth for throughput, OTIF, and cost-to-serve, built from systems that don't currently talk to each other.

The leakA dozen spreadsheets, no shared view of performance.
DeliverA live dashboard your team uses, plus three ranked decisions.
7Business days to
a live dashboard.
04Time back
Before · days of manual, error-prone month-endAfter · automated, reliable, on schedule

Reporting Automation

Kill the manual month-end grind. Automated, reliable reporting that frees your team's hours and removes copy-paste errors.

The leakDays each month stitching spreadsheets for late numbers.
DeliverAutomated pipelines and clean recurring reports.
days→minMonth-end reporting
time, collapsed.
Secondary

Audience & Content

Established YouTube creators & podcasters, 50K+ subs.
Before · a wall of unread commentsAfter · sentiment & topics, mapped
05

Audience Intelligence

Every comment read with sentiment and topic models, so you know what your audience actually says.

Before · sponsor value is guessworkAfter · every read scored on retention
06

Sponsor Performance

Every read, drop-off, and CPM measured against retention, across every upload.

Before · you guess what workedAfter · the hook is identified
07

Content Strategy

Hook, pacing, and structure analyzed frame-by-frame, so you know what to build next.

Before · a static monthly reportAfter · a board that stays current
08

Live Dashboards

A custom dashboard kept refreshed, not a static report you interpret alone.

03 · Audience intelligence at scale
0
comments analyzed
Every comment across a channel, read with purpose-built sentiment and topic models. Not a word cloud. Signal you can act on.
Positive 56% Neutral 30% Critical 14% 14 breakout topics surfaced
6+ yrs
Enterprise analytics
4F500
Operations teams
7days
To first dashboard
04 Founder
A
Abrham Bisrat
Founder · Signal North Analytics

Industrial engineer by training. Analyst by practice. Before Signal North, I spent six-plus years building analytics systems at Henkel, Philips, Unilever, and Celestica, turning messy operational data into clean operating decisions.

I started Signal North because serious operators and serious creators face the same problem enterprises face, just dressed up differently: lots of data, no signal. I build the missing analyst function, without the cost of a full team.

Former employers:HENKELPHILIPSUNILEVERCELESTICA

Listed as previous employment history. Signal North Analytics is independent and is not affiliated with, endorsed by, or partnered with these companies.

LinkedIn ↗Email ↗
05 Why Signal North

The analyst function, without the headcount.

Most operators weighing this are choosing between three options. Here is the honest comparison.

 
Signal North
In-house analyst
Big consultancy
Time to first insight
~7 business days
3 to 6 months to hire
6 to 12 weeks
First-year cost
From $5,000 USD
$90k+ salary & overhead
$150k+ engagements
Commitment
Fixed fee, no lock-in
Permanent headcount
Multi-month contract
Who does the work
Founder-led, every time
One generalist hire
Junior team, partner fronts
Output
Ranked decisions + live dashboard
Depends on the hire
A slide deck

We find 10× the fee, or you don't pay for it.

At kickoff we agree in writing on what we're looking for and how it gets measured. If the diagnostic doesn't identify quantified opportunity worth at least ten times what you paid, the fee is refunded — and you keep the dashboard and the analysis either way. We would rather lose a fee than sell work that didn't move a number. That is the entire pitch.

6+ yrs
Enterprise-grade practice
Analytics systems built inside Henkel, Philips, Unilever and Celestica.
Fortune 500
Methodology, mid-market price
The same rigor those teams run, sized for a 50 to 500 person business.
1
Senior analyst on your account
The founder leads every engagement end to end. Never handed off to a junior bench.

Read-only by default

We take the minimum access required, never your monetization, contract, or client-confidential data. Full data-handling policy on request.

Validated before delivery

Every model is checked against a calibration sample before it reaches you. You get numbers you can defend in a board meeting.

One business day response

You will not chase us. Every inquiry gets a reply within one business day, and engagements get a named point of contact.

Decisions, not dashboards

Every engagement ends in a short, ranked list of what to do next, with the dollar impact attached. A chart alone is not a deliverable.

06 How we work

Start small. Prove it. Scale.

Every engagement starts with a free 30-minute call. No deck, no pitch — just a look at your data and the biggest opportunity we can see.

Foot in the door
$5k USD one-time

Diagnostic Audit: data cleaned, live dashboard, three ranked recommendations. About 7 days.

Recurring
$6.5k USD / mo

Quarterly Retainer: monthly briefs, refreshed dashboard, on-demand analyses, strategy call. 3-month minimum.

Full coverage
From $15k USD / mo

Partnership: multi-site or multi-channel coverage, weekly briefs, quarterly strategy.

Founding clients — first 3 operators. Diagnostic $5,000 $2,500, retainer $6,500 $4,500/mo locked for 6 months, in exchange for a named case study and one reference call.
What happens on the free call?
A 30 to 45 minute call where we look at your data — operational or audience — and name the single biggest opportunity we can see, whether or not we go on to work together. This is not the Diagnostic Audit; that's the paid engagement priced above.
How fast can you start?
For the Diagnostic Audit, about 7 business days from kickoff to a live dashboard. For retainers, typically 5 to 7 business days from contract to first delivered brief.
What data do you need?
For operators: read-only access to the relevant operational data, such as inventory, orders, and spend. For creators: read-only YouTube Studio API access plus public comment data. We never need anything client-confidential to get started.
Are we a good fit for you?
We're built for mid-market operators (roughly 50 to 500 employees) and established creators (50K+ subscribers) who have a real data problem but can't justify a full-time analytics team. If you're earlier-stage, we'll tell you honestly and point you to the right off-the-shelf tools for now.
07 Get started

Book a free call.

30 minutes. No deck. We'll look at your data and name the biggest opportunity we can find — whether or not we end up working together.

Founding-client pricing is open for the next 3 operators — $2,500 diagnostic, $4,500/mo retainer locked for six months.

We reply within one business day.